Dr Saamdu Chetri was born in rural Bhutan. He holds a PhD and a Masters Degree in Commerce and was in 2008 he was appointed to government office by the first democratically elected Prime Minister of Bhutan. He was responsible for developing the Gross National Happiness (GNH) Centre in Dewaling, Bumthang, Bhutan in 2011, and served as its Executive Director until 2018

Dr Saamdu Chetri, Executive Director has travelled the world speaking about  mental, emotional, psychological and spiritual wellbeing and the philosophy of GNH, as other countries seek to find ways to implement similar models.

His experience and expertise range from rural development, micro-finance, teaching, and research, to project management and administration. Dr Chetri has published widely, including Money and micro-enterprises and Far Apart and Close Together. He also contributed to the first book on Gross National Happiness.